Pelatihan Crowdfunding bagi UMKM Mitra Rumah BUMN Bandar Lampung

Penulis

  • Appin Purisky Redaputri Universitas Bandar Lampung
  • Aprinisa A Universitas Bandar Lampung
  • Yuthsi Aprilinda Universitas Bandar Lampung
  • Shanaz Rizkyna Universitas Bandar Lampung
  • Niki Agus Santoso Universitas Bandar Lampung

Kata Kunci:

Crowdfunding, UMKM, Literasi Keuangan

Abstrak

Pentingnya pelatihan crowdfunding bagi Usaha Mikro, Kecil, dan Menengah (UMKM) di Bandar Lampung, dengan fokus pada tantangan dan peluang yang dihadapi. Dalam konteks digitalisasi, dukungan komunitas menjadi krusial untuk meningkatkan visibilitas dan kredibilitas UMKM, yang pada gilirannya dapat mengurangi risiko yang terkait dengan crowdfunding. Namun, banyak UMKM masih kurang memahami mekanisme crowdfunding. Selain itu, kurangnya literasi keuangan di kalangan pemilik UMKM juga menjadi kendala, sehingga mereka tidak dapat menyajikan usulan secara menarik kepada calon investor. Oleh karena itu, artikel ini merekomendasikan pengembangan program pelatihan yang disesuaikan untuk meningkatkan pemahaman dan keterampilan UMKM dalam menggunakan crowdfunding sebagai alternatif pendanaan, terutama dalam situasi ekonomi yang menantang seperti pasca pandemi COVID-19. Dengan pendekatan yang tepat, diharapkan UMKM dapat memanfaatkan crowdfunding untuk pertumbuhan dan keberlanjutan bisnis mereka.

Unduhan

Data unduhan belum tersedia.

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Unduhan

Diterbitkan

2025-05-16

Cara Mengutip

Redaputri, A. P., A, A., Aprilinda, Y., Rizkyna, S., & Santoso, N. A. (2025). Pelatihan Crowdfunding bagi UMKM Mitra Rumah BUMN Bandar Lampung . Jurnal Pengabdian Masyarakat Tapis Berseri (JPMTB), 4(1), 77–84. Diambil dari https://tapisberseri.ubl.ac.id/index.php/jpmtapisberseri/article/view/121

Terbitan

Vol 4 No 1 (2025): Jurnal Pengabdian Masyarakat Tapis Berseri (JPMTB) (Edisi April)

Bagian

Articles

Lisensi

Hak Cipta (c) 2025 Appin Purisky Redaputri, Aprinisa A, Yuthsi Aprilinda, Shanaz Rizkyna, Niki Agus Santoso

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Artikel ini berlisensi Creative Commons Attribution-NonCommercial 4.0 International License.

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