Optimizing the Potential of Rawi Village Through the Creation of a Website Based on Digital Technology and the Creative Economy
DOI:
https://doi.org/10.36448/jpmtb.v4i2.160Keywords:
Rawi Village, Village Website, Digital TransformationAbstract
Rawi Village, located in Penengahan District, South Lampung Regency, possesses great potential in agriculture, local
culture, and micro, small, and medium enterprises (MSMEs) that play a significant role in the village’s economy.
However, the limited use of digital technology and the absence of an integrated information platform have resulted in the
village’s potential not being widely recognized and public information dissemination remaining ineffective. This community
service activity was carried out to support digital transformation in Rawi Village through the development of a Village
Website as an official information medium, a platform for promoting local potential, and a tool to enhance government
transparency. The implementation involved collecting data and identifying village potentials, designing and developing a
website based on an accessible digital platform, and providing training for village officials to independently manage and
update content. The results showed an improvement in the knowledge and digital skills of village officials, as well as
increased awareness of the importance of utilizing online media as a means of public communication. The developed website
now serves as an information center containing the village’s profile, history, and potential, while strengthening the village’s
image as a community that adapts well to technological advancement. Through this initiative, Rawi Village is expected to
continue its transformation toward becoming an informative, independent, and sustainable digital village.
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