Strengthening the Digital Promotion of Kemiren Village Cultural Tourism with a Social Media-Based Video Content Approach
DOI:
https://doi.org/10.36448/jpmtb.v5i1.183Keywords:
video content, social media, digital promotion, Kemiren Village, cultural tourismAbstract
Kemiren Traditional Tourism Village possesses rich cultural potential of the Using Tribe, yet it has not been promoted optimally through digital media. This community service activity aims to strengthen the digital promotion of Kemiren Village's cultural tourism through a social media-based video content approach. The implementation method consists of planning, data collection through interviews with traditional leaders and field observations, video content production using storytelling techniques, as well as distribution and social media optimization on Instagram Reels and TikTok platforms. The achieved results indicate that more than ten video contents were successfully produced and published, with the main video titled cultural and culinary experiences during the community service program reaching 20,200 views, 541 likes, 21 shares, and 43 reposts. Collaboration with local media also expanded the promotional reach. In conclusion, the social media-based video content approach effectively increases awareness, appeal, and audience interaction regarding the cultural tourism potential of Kemiren Village.
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Copyright (c) 2026 Diana Puspitasari, Alvi Faiqotul Ilmi, Isni Ratna Juwita, M. Wahyu Andiko, Budiani
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
